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Juliane’s Story

The Idea Behind BE PART

BE HONEST.

The world hangs on a thread. Probably made of cotton. A fibre that needs gallons of water for its production. We know that the fashion industry is part of the problem. But if we open our eyes to it, we start to make a change.

BE RELIABLE.

As an authentic brand, we say what we do. And we do what we say. Seeing a problem is one thing. Taking action and communicating transparently another one. We do both.

BE PATIENT.

I am honest. Nobody is 100% sustainable overnight. But every step counts. We began our sustainability journey with BE PART.

BE A ROLEMODEL.

For me sustainability is a mindset, a fulltime job. It doesn‘t stop at what I am wearing.  That‘s why I went vegan, try to avoid plastic and be as conscious as possible.

BE THE CHANGE.

We invite everyone to join us on our sustainable journey. Why BE PART of the problem when you can BE PART of the solution instead?!

Impressions

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