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How much water are you wearing?

You need a lot of water to produce one pair of jeans. And we mean a LOT : Producing one conventional pair of cotton jeans uses around 3,000 liters of water.

Water-saving Fibers

Real denim is made from cotton. A lot of cotton — and a lot of water. 1,500 liters are needed just to grow the cotton for one pair of jeans.

The alternative for our BE PART denims: organic cotton. 88% less water, 62% less energy.

Our materials

Water-saving Finishing

Slide 1

ZERO WATER BLUE

The typical denim is blue, made from indigo cotton. This blue color arises in a complex process. And needs thousands of liters of water. These end up as wastewater.

With the ZERO WATER BLUE technique, 98% of the water is reused. The rest dries naturally. Not a single drop goes down the drain.

Slide 2

Slide 3

OZONE Wash

The esthetic finish for the authentic “used” look. Usually, you need water (125 liter on average), chemicals, enzymes, and stones for this process.

The better option: OZONE WASH — an innovative garment finishing technique that uses no water or chemicals.

Slide 4

Slide 5

Laser distressing – for the “worn” effect

Coloring, destroys and other fine details are created by computer software. This creates an appealing worn look — without any water, chemicals, or manual processing.

Slide 6

Slide 7

E-Flow – for softness

For a soft hand feel, the surface of the garment is “broken in”. This only uses minimal water and generates zero waste.

Slide 8

Slide 9

Eco-Wash - for an authentic denim look

Eco- Wash uses enzymes instead of mechanical or chemical operations. Less water is needed, and less waste is produced, compared to conventional treatments such as stonewashing.

Slide 10

We got rid of leather

On our BE PART denim, we replaced the traditional leather logo patch. The new Jacron patch is made from recycled paper that mimics a leather look.

BE PART of saving water

Don’t wash your jeans after wearing them only once. “Wear them ever, wash them never” — this keeps your jeans unique. And you save a lot of water.

Feeling dirty?
Rub with a damp cloth to get rid of stains. Airing or freezing your jeans can help keep them smelling fresh.

Still feeling dirty?
Now it might be time for the washing machine. If you wash your jeans, don’t use a dryer.

How does „Less Water Denim“ measure up?

Using the Environmental Impact Measuring Software from Jeanologia™ (EIM scoring), we measure the sustainability of our jeans finishing process in three categories: water, energy and chemicals. Health and safety aspects during the treatment process are also taken into account.

The results are classified as “low”, “medium” or “high” impact — a traffic-light system. EIM scoring has been done for each of our BE PART denims.

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