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How much water are you wearing?

You need a lot of water to produce one pair of jeans. And we mean a LOT : Producing one conventional pair of cotton jeans uses around 3,000 liters of water.

Water-saving Fibers

Real denim is made from cotton. A lot of cotton — and a lot of water. 1,500 liters are needed just to grow the cotton for one pair of jeans.

The alternative for our BE PART denims: organic cotton. 88% less water, 62% less energy.

Our materials

Water-saving Finishing

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The typical denim is blue, made from indigo cotton. This blue color arises in a complex process. And needs thousands of liters of water. These end up as wastewater.

With the ZERO WATER BLUE technique, 98% of the water is reused. The rest dries naturally. Not a single drop goes down the drain.

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The esthetic finish for the authentic “used” look. Usually, you need water (125 liter on average), chemicals, enzymes, and stones for this process.

The better option: OZONE WASH — an innovative garment finishing technique that uses no water or chemicals.

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Laser distressing – for the “worn” effect

Coloring, destroys and other fine details are created by computer software. This creates an appealing worn look — without any water, chemicals, or manual processing.

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E-Flow – for softness

For a soft hand feel, the surface of the garment is “broken in”. This only uses minimal water and generates zero waste.

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Eco-Wash - for an authentic denim look

Eco- Wash uses enzymes instead of mechanical or chemical operations. Less water is needed, and less waste is produced, compared to conventional treatments such as stonewashing.

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How does „Less Water Denim“ measure up?

Using the Environmental Impact Measuring Software from Jeanologia™ (EIM scoring), we measure the sustainability of our jeans finishing process in three categories: water, energy and chemicals. Health and safety aspects during the treatment process are also taken into account.

The results are classified as “low”, “medium” or “high” impact — a traffic-light system. EIM scoring has been done for each of our BE PART denims.

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