On February 15, we launched our new Crew Book and introduced the TT Blueprint, our latest strategy update. During a crew-wide event, 280 of us came together in person, while 550 joined our live stream.
 
The Crew Book outlines the purpose, vision, and mission that inspire our team – guided by the values that shape our collaboration.

In our strategy update we set ambitious goals for our journey ahead. With a consumer-first approach, we are focusing on growing our market presence, advancing digital innovation, and highlighting our commitment to operational excellence.
 
"Our values shape the way we work together to achieve success. With ambition, innovative thinking, and a positive mindset, we aim to inspire those around us and raise the bar for ourselves and our teams," says our CEO, Gernot Lenz.

For further inquiries contact communications@tom-tailor.com

Tom Tailor expands its POS initiative – launching a new shop-in-shop concept for the young fashion line, Denim Tom Tailor.

Starting from February, Tom Tailor is piloting a new shop-in-shop concept for their denim line, Denim Tom Tailor. The launch is part of Tom Tailor's 'New POS Concept' initiative. Last September, the brand began presenting its new store concept for their Casual line – reopening stores in Austria and Germany.

The aim is to align the ‘Denim DNA’ with the POS appearance, enhance the brand’s real-life experience and bring the customer journey to a new level. What’s different from the Tom Tailor Casual concept: The look is more urban & youthful, slightly bolder. Still, it reflects the Tom Tailor brand family DNA.

Look & Feel

• Raw and paired-back aesthetic with accents in ultra marine blue
• Navy and wood optics are the base of both concepts (TT and DTT)
• Area combines live social content, curated edits and spaces to socialise
• Casual atmosphere that creates a sense of a cool get-together
• Down-to-earth material experience that is all about denim – with a denim backwall and denim tables

Purpose

• Emphasise Denim Tom Tailor's approach of comfort and connection
• Invite consumers to feel a sense of belonging
• Focus on a shopping experience centered around denim
• Guide all consumers with a service-oriented product presentation

Facts & Figures

• First opening: 24.02.2024 at ‘Begro’ in Marburg
• For 2024, a total of 25 denim shop-in-shops are planned in Germany
• The roll-out starts in autumn/winter 2024
• All shops planned for the first half-year are pilots
• Concept was developed in co-operation with Landor&Fitch

For further inquiries contact communications@tom-tailor.com

6156 employees in the fashion industry have voted - determining the most popular fashion employer in Germany, and evaluating 42 companies in the industry across ten categories.
 
Tom Tailor’s Result
We’ve climbed ten positions in the overall image ranking – from 32 to 22. With TextilWirtschaft calling us one of the up-and-coming companies of 2023.

So, in which three categories did our team achieve the most?

Working Atmosphere. Compared to 2019, 21% more crew members acknowledged our good work climate. Showing that we’ve come closer to our goal of creating a place where everyone feels empowered to give feedback, communicates at eye level and feels driven by great team spirit.

Social Responsibility. Our sustainability vision BE PART has become an intrinsic element of our company – and of our crew. We’ve established a strong culture of consciousness. Resulting in a 15% increase in the study’s social responsibility category since 2018.

Work Life Balance. For the first time, we ranked under the Top Ten fashion companies in the ‘Work-Life-Balance’ category. Combining flexibility of working with our dedicated performance-driven culture.

These great results wouldn’t have been possible without the commitment of a very dedicated team.

For further inquiries contact communications@tom-tailor.com

This autumn, Tom Tailor introduces a new store concept in Austria and Germany. Elevating the brand’s real-life experience while arousing great media attention.

A seamless store front, engaging storytelling screens, natural design elements and personalized customer care: On September 1st, we started the pilot testing of our new store concept in Germany and Austria.
 
Before, our team has been working enthusiastically on making our vision reality. The result is a new store design that reflects who we are as a brand – rooted in realness, always moving forward, down-to-earth.
 
The new store approach is designed to strengthen the customer journey. It invites customers to discover our latest collections and dive into our casual brand lifestyle: “Our team created a welcoming space with a relaxed atmosphere that makes customers feel comfortable while experiencing an inspiring and individualized service,” says Gernot Lenz, our CEO.
 
During our pilot phase, we focus on eight point of sale locations in Germany and Austria. The first store with the new concept opens in Vienna’s ‘Westfield DonauZentrum’ on September 7th. The shop-in-shop with the new design reopens at Kastner & Öhler in Graz. The next cities will be Hannover, Oldenburg, and Linz.

For further inquiries contact communications@tom-tailor.com

Transparency is at the core of our company – especially when it comes to our sustainability progress and challenges. So, how does Fashion Revolution evaluate our current effort?Transparency is one of the key pillars of our sustainability strategy BE PART.

That’s why we would like to share our ranking in Fashion Revolution’s Fashion Transparency Index of 2023. We are proud that our company’s score has improved to 50%, putting us in 29th place. A significant step forward compared to 2022, when we scored 42% and ranked 58th.

Fashion Revolution is the world’s largest fashion activism movement. Every year, they review 250 major fashion brands and retailers. The ranking is then decided according to their level of transparency about their supply chain, human rights and environmental policies, practices and impacts.

Transparency is crucial to our company. It holds us accountable, and this progress is not the end of the story: We are committed to providing accurate information about our supply chain, production and impact on people and the planet.
 
For further inquiries contact BEPART@tom-tailor.com

With BE PART, Tom Tailor is committed to increasing the use of more sustainable materials. Now, the annual cotton ranking has been published – analyzing the share of sustainable cotton from 82 international apparel brands.

We are proud to announce that we achieved a score of 95.5% in the annual cotton ranking of Solidaridad Europe and the Pesticide Action Network UK. It’s a major team achievement and a positive reminder, that staying committed to creating a more sustainable future is the only way forward.

Within the past four years, we increased our share of sustainably sourced cotton by +42%. With BCI and organic cotton making up the largest percentage.

Since 2017, Solidaridad Europe and the PAN UK check up on the largest cotton users among international fashion brands and analyse their sourcing practices. In focus: the share of sustainable cotton and transparency in their supply chain.  This year, they looked at 82 companies.
 
For further inquiries contact BEPART@tom-tailor.com

TOM TAILOR has released its Financial Review 2022 showing that the brand has increased sales by a fifth. “Our wholesale business was the driving force“, says CEO Gernot Lenz.

Our continuous investments into our brand, the product offering, and our sustainability program BE PART, in line with our strategic priorities, have proven successful. We have overcome the supply chain challenges and served our trade partners and customers with outstanding reliability.

Most significant numbers.

• Net sales increased by 21% from EUR 503m in 2021 to EUR 611m in 2022.
• The operating profit (EBITDA acc. to HGB) remained on the prior year’s level with an EBITDA margin of 9%.
• The operating profit was EUR 53m.
• The state-guaranteed loan was further reduced, and we are ahead of the initial repayment schedule.

We have seen a solid recovery throughout the year. However, after a good start into 2023, we take a cautious outlook for the remaining year as the headwind arising from cost inflation and weaker consumer sentiment can be noticed in many markets and channels.
We will continue to invest into further developing our brand vision.

For further inquiries contact communications@tom-tailor.com

TOM TAILOR has introduced its sustainability vision in 2021. Now, we publish our second Sustainability Report which is available on our corporate website company.tom-tailor.com. It is the follow up of our first sustainability report, which we launched last year. With 'TRANSPAREN/SEA' we connect one of our principles 'transparency' with our roots 'home near the SEA’.

“I feel that we made some bold steps – especially by bringing more transparency into the salary structures of our Strategic and Core Supplier”, says Juliane Nowakowski, our Head of Sustainability & Corporate Responsibility. Our goal was to make the actual paid wages in our global supply chain public. We wanted to show the differences compared to living wages. And so, we did:

24% OF THE WORKFORCE OF OUR STRATEGIC & CORE SUPPLIERS GET LIVING WAGES.

Other sustainability-linked highlights from 2022 include:

• 83% of all our products have been produced as more sustainable.
• We used 7% of recycled materials in 2022. Until 2025 we want to increase the share of recycled materials up to 20%.
• Across all our products, we introduced 100% recycled & recyclable polybags.
• 56% of our denim products are evaluated as „low impact denims“ - according to the EIM score.

More detailed information can be found in the full Sustainability Report 2022.
For further inquiries contact BEPART@tom-tailor.com

TOM TAILOR hosts first in-person Global Supplier Summit since COVID-19 was declared a worldwide pandemic and lead to lockdowns. The two-day event was designed to strengthen relationships and common future visions.

On February 14 + 15, we hosted our Global Supplier Summit 2023 that was all about strong partnerships. Therefore, we invited our sourcing countries and offices to Bangkok, with participants arriving from Bangladesh, Turkey, Pakistan, Indonesia, India, Sri Lanka, China, Cambodia and Vietnam.

On the agenda.

Insights on brand achievements, innovations and future visions.
Interesting talks from guest speaker.
Supplier award ceremony “It was the first time that we came together in person since the pandemic started. A challenging time that we were able to manage due to our long-lasting, trustful partnerships“, says Laura Sophie Berger, our Director Sourcing.

For further inquiries contact communications@tom-tailor.com

We release a docu series composed of three episodes. Focusing on the stories of three inspiring people that stand for social and ecological change.

At Tom Tailor, we believe in lasting collaborations and partnerships. We work close with the factories where we produce. Sharing values and visions. Going for progress. Working towards social and ecological change.

In June 2022, we got together as a film crew. We were six people that traveled to three locations with one vision: Make visible the unknown people that inspire change.

Along our journey we met Ica, Arsal and Jesmin. We listened to their stories and turned them into three episodes of our very first docu series, our so called “Portraits of Change” that we release now, in January 2023.

WHAT HAPPENS IN OUR PORTRAITS OF CHANGE?

EPISODE 01 
MADE IN INDONESIA

• Focuses on approaching the ocean plastic problem.
• We meet Ica, an ocean plastic activist and community leader at MBRC© the ocean.
• Ica and MBRC© the ocean support local communities in Labuan Bajo to collect plastic and build a full waste management system.
• The episode is about education, more awareness and getting actively involved.

EPISODE 02 
MADE IN PAKISTAN

• Shows how an innovative mindset can change the denim industry.
• We meet Arsal, the founder of Denim Privé.
• Arsal and his team constantly come up with new water-saving washes, treatments and production processes.
• The episode is about sustainable thinking, ecological responsibility and challenging the status quo.

EPISODE 03 
MADE IN BANGLADESH

• Is about realizing one’s potential and encouraging others to do so too.
• We meet Jesmin, a female supervisor.
• Jesmin joined the Female Supervisor Leadership Programme in her factory and got promoted.
• The episode is about self-worth, gender equality and empowering each other in the community.

Watch all episodes here.

For further inquiries contact BEPART@tom-tailor.com

Tom Tailor is its people. With a mindset that is all about looking ahead. Sustainably. Innovative. As a team. Strengthening the Tom Tailor crew is a major part of the brand values. Now, Tom Tailor appoints four new roles.

Paul Pörtner, new General Manager Direct to Consumer. 
”Starting December 1st, Paul Pörtner will join our team with strong strategic and operational skills in all facets of direct consumer retail. He will support the team in establishing new business ideas and concepts that lead Tom Tailor into the future as an omnichannel retailer“, announces Gernot Lenz, CEO.

David Meyer, new General Manager Wholesale.
David Meyer joined Tom Tailor one year ago and has been responsible for the German wholesale. David was able to establish strong connections – both, internally and to our partners. “His promotion and broadened role will ensure even closer collaboration with our foreign sales units”, says Gernot Lenz.

Vanessa Spiegel, Director Logistics.
Vanessa Spiegel will be responsible for all logistics activities across all channels. “During the pandemic, it became clearer than ever how strategically important logistics activities are. With Vanessa, we were able to gain a proven expert who will be in charge of developing and implementing the logistics strategy for the next few years," says Christian Werner our CFO/COO.

For further inquiries contact communications@tom-tailor.com

During About You Fashion Week, Tom Tailor presents key pieces from the new AW’22 denim collection on the runway in Milan. In focus: jackets made from recycled materials.

Influential content creators in the front row. A community of brand fans on their phone. This Friday, on September 23, everyone was able to watch our runway show live. It was during About You Fashion Week in Milan where we debuted our newest looks - the key pieces of our autumn/winter collection. Twisting the iconic 90's denim look with a nautical cool.

"The show reflected who we are as a brand. All runway looks were created with our signature on-trend ease, focusing on more sustainable innovations: Our new Repreve® our ocean jackets are made of recycled materials. Our new BE PART denim fits use less water“, says Franziska Schulze, our Director Product.

15 international models walked the runway in denim, knits and puffer jackets. The nautical vibes from the sea.

The AYFW in Milan was the most successful About You event ever.

Around 8.000 international guests, content creators, industry insiders and fashion fans on site.
Around 2.1 billion media contacts in print, digital, TV and social media.

MILAN W/ YOU

We took four creators – our creator crew – and 684k followers on Instagram with us to Milan. Extending the experience with behind the scenes content. Capturing the vibe during About You Fashion Week – out and about, next to the runway, backstage and in our Tom Tailor Crew Studio. It was a time to connect, create and celebrate. Sharing our impressions with our social media community.

For further inquiries contact communications@tom-tailor.com

In February, MBRC® the ocean and Tom Tailor debuted a collaborative collection featuring sweat styles made with recycled materials. Now, they launch their second collection focusing on more sustainable denim styles.

150.000.000 tons of waste pollute our oceans.
It takes 400 years for ocean plastic to degrade.
By 2050 there will be more plastic than fish in the sea.
88% of our oceans are polluted by waste.

These four alarming facts are the focus of our Denim Tom Tailor x MBRC® the ocean fall campaign. Designed to raise awareness and emphasize the urge to act.

It’s the second time that we team up with our friends from MBRC® the ocean to create a capsule collection. This drop features 90s-inspired denim silhouettes. All pieces are made from sustainable fabrics that combine recycled polyester with organic cotton or TENCEL™ Lyocell.

Recycled polyester is a fibre that is remanufactured from used PET bottles and post-consumer trash. It’s a circular system that maintains the value of materials and resources and reduces the amount of waste, soil contamination and CO2 emissions. The production of recycled polyester uses 35% less energy compared to virgin polyester.

What do you SE/A?

For more media reach and community engagement we designed the social first campaign “What do you SE/A?”. We shot it next to the water, two campaign faces are influential content creators. @nic.kaufman has 1,3 mio follower on Instagram. @findingmelisa has 108.000 follower on Instagram. All reels and key visuals are spread via social media. Speaking directly with and to the community.

On the same wavelength.

Founded in Hamburg and raised near the water, Tom Tailor values responsible interaction with natural resources. Undertaking a commitment for our nature is part of the brand’s sustainability strategy. BE PART is a 360° approach; an invitation for everyone to get actively involved creating a better future.

MBRC® the ocean organizes global beach clean ups and educates global communities. Spreading knowledge about ocean plastic and recycling. The team’s mission is to go against the 8 mio tons of waste that pollute our waters.

For further information contact BEPART@tom-tailor.com

TOM TAILOR launches the brands first sustainability report. It’s a status update on the sustainability strategy BE PART. With numbers on achievements, failures and goals.

In March 2022, Tom Tailor publishes its first sustainability report.
The report marks a status-update on the sustainability strategy BE PART that the company implemented in early 2021 to contribute to a long-term change within the fashion industry. It draws up an interim balance: Which are the significant achievements of the past year? Which actions need more emphasis in the future?

"We stand behind our vision of a more sustainable future - stronger than ever before. The positive development that we were able to achieve last year motivates us to continuously think ahead. Every day we challenge ourselves with ambitious goals and focused measures. We believe in innovation and change. And we are firmly convinced that with BE PART we can make an important contribution to a conscious fashion era", says Gernot Lenz, CEO, Tom Tailor.

BE PART cornerstones.

The greatest, measurable advances & achievements in 2021

Tom Tailor set sustainable material targets for the first time and overachieved them. The target: 74%. The result: 78%.
The company evaluated a greenhouse gas emission baseline as of 2019. A figure that - from now on - provides the future basis for reduction targets.
22% of Tom Tailor denims already received a green “EIM score”. Stating that they are considered “low impact”.

Goals for 2022+

Needless to say, the launch of the sustainability report won't be the last action of the company's purpose to make a positive impact on our planet and the industry.

"To us, sustainability means thinking differently and further on. BE PART has become an integral part of our long-term corporate strategy. We are committed to act with responsibility and foresight in terms of all of our business operations", states Lenz.
It is planned to publish new sustainability reports annually.

You can download the complete Sustainability Report 2021 here.*

If you have further questions regarding the sustainability report or BE PART please contact: BEPART@tom-tailor.com

Tom Tailor has a vision of a better future. In February, the brand teams up with the non-profit organization MBRC® the ocean to raise awareness for one our biggest environmental issues: ocean plastic pollution. With a capsule collection made from organic cotton and recycled polyester. A material that otherwise could end up in our waters as waste.

On the same wavelength.

Founded in Hamburg and raised near the water, Tom Tailor values responsible interaction with natural resources. Undertaking a commitment for our nature is part of the brand’s sustainability strategy. BE PART is a 360° approach; an invitation for everyone to get actively involved creating a better future.

MBRC® the ocean organizes global beach clean ups and educates global communities. Spreading knowledge about ocean plastic and recycling. The team’s mission is to go against the 8 mio tons of waste that pollute our waters.

All collection styles are made from organic cotton and recycled polyester. Recycled polyester is a fibre that is remanufactured from used PET bottles and post-consumer trash. It’s a circular system that maintains the value of materials and resources by returning them into the product lifecycle.

“We want to use our brand familiarity and reach to create more awareness. We aim to show the issue, but also encourage our community to seek solutions. And to see the importance of recycling”, says Gernot Lenz, our CEO.

From awareness to action.

The collection isn’t only about awareness. Furthermore, it’s about taking action, getting involved and going for change. By using recycled materials, we reduce the amount of waste, soil contamination and CO2 emissions, as the production of recycled polyester uses 35% less energy compared to virgin polyester. Organic cotton uses 88% less water compared to conventional cotton.

Modern. Casual. Sustainable.

The design aesthetic is of all sweat styles follows Tom Tailors heritage look. Maritime details and prints are combined with relaxed cuts and timeless silhouettes. Natural colours meet navy blue tones. It’s casual everyday wear, from sea to city.

For further inquiries contact BEPART@tom-tailor.com