Better Materials
Almost 70% of fashion’s impact on sustainability happens long before it’s sewn together. It starts with the raw materials.
We’re putting 100% effort into replacing our current materials with more sustainable ones. Taking in consideration water & energy input, land & chemical use and impact on our employees' health and safety.
Introducing: Organic Cotton
What is organic cotton?
Organic cotton is one of the most skin-friendly fibers. No genetically modified plants, no treatment with chemicals. Organic cotton preserves the health of soil, ecosystem and people.
Consumption compared to conventional cotton productions: up to 88% less water and 62% less energy.
Introducing: Better Cotton
What is „Better Cotton“?
Since 2016, Tom Tailor is a member of the Better Cotton Initiative (BCI), a global non-profit organization. In 2020, Tom Tailor sourced 65% of cotton as Better Cotton. BCI works with local partners to train cotton farmers on more sustainable production practices across 23 countries.
BCI farmers receive training on how to use water efficiently, care for the health of the soil and natural habitats, minimize the impact of harmful crop production practices and apply humane work principles. In the 2018-19 cotton season, BCI farmers in India, for example, used 13% less water and 10% fewer pesticides than conventional cotton farmers.
„Better Cotton“ is sourced via a mass-balance system and is not physically traceable to end products. See bettercotton.org/massbalance for details.
Details unter: bettercotton.org/massbalance
Introducing: Responsible Viscose
What is responsible viscose?
Viscose is a soft, breathable material with a silky look. Made from a cellulose fiber: based on wood. Treated with chemicals, filtered and spun into threads. Around 15% of our clothing is made out of viscose. As a natural fiber, viscose is not naturally harmful to the environment.
Nevertheless, processes with a high consumption of energy, water and chemicals have a negative impact on people and nature.
The LENZING™ company has developed a sustainable production process: Most of the water and chemicals are recycled. LENZING™ ECOVERO™ viscose fibers have 50% fewer emissions and 50% less water consumption compared to conventional viscose.
Introducing: Responsible Viscose
What is TENCEL™ Lyocell?
TENCEL™ Lyocell is one of the most sustainable materials — and also produced by LENZING™. The cellulose fiber has almost identical criteria to cotton.
It’s made mainly from eucalyptus trees — which grow quickly, without pesticides or insecticides. Less space and less water is needed compared to cotton. LENZING™ estimates: 80% less water consumption when processing pulp into TENCEL™ fibers compared to conventional cotton. The closed production process recycles water and over 99% of the process chemicals are reused.
Introducing: Recycled Polyester
What is recycled polyester?
The prejudice against polyester: “not natural” means “not sustainable”. Recycled polyester is made from used PET bottles and consumer waste.
As a result, production consumes 30-35% less energy compared to conventional polyester fiber. This helps minimize waste, decrease soil pollution, and reduce air and water pollution.
