What is „Better Cotton“?
Since 2016, Tom Tailor is a member of the Better Cotton Initiative (BCI), a global non-profit organization. In 2020, Tom Tailor sourced 65% of cotton as Better Cotton. BCI works with local partners to train cotton farmers on more sustainable production practices across 23 countries.
BCI farmers receive training on how to use water efficiently, care for the health of the soil and natural habitats, minimize the impact of harmful crop production practices and apply humane work principles. In the 2018-19 cotton season, BCI farmers in India, for example, used 13% less water and 10% fewer pesticides than conventional cotton farmers.
„Better Cotton“ is sourced via a mass-balance system and is not physically traceable to end products. See bettercotton.org/massbalance for details.
Details unter: bettercotton.org/massbalance