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Our Materials

Why do we love cotton?

Well, we’re a casual brand. This cozy fiber is picked, spun and woven into fabric that’s natural, soft, absorbent and breathable. 
Yes, more than 60% of our garments are made out of cotton.

What’s the issue?

Growing conventional cotton has a harmful effect on nature. It’s one of the most chemical- and water-intensive crops, with tremendous impacts on the environment and on people’s health in the growing areas. High global demand requires a focus on sustainability. And there is a better alternative: organic cotton.

BE PART-Label

All of our more sustainable styles have a BE PART hangtag. These hangtags explain what makes our styles more sustainable.

We distinguish between four different categories.

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